China's commodity packaging industry has been hailed as a unique kaleidoscope in Chinese cultural heritage
If a packaging expert comes to China, he will be attracted by the dazzling packaging in China. China's packaging is not only different from the West in terms of its design and materials, its packaging methods, and its production technology.
Not long ago, a new book titled "China's Packaging Industry - in the Kingdom of Jinlong" brought readers to the world's most lucrative consumer goods market.
Foreign brand-name product merchants are paying more and more attention to the Chinese market. Few multinational companies do not sell their products throughout China. Although there are increasing numbers of publications that describe the general principles of doing business in China, it is very rare for people in the industry who live and work in the field to write relevant background materials. Christian Rommel, a packaging designer, is beautifully crafted to fill the gaps in foreign information about the Chinese packaging industry because we are particularly lacking in German or English books.
China's commodity packaging industry is a kaleidoscope unique to China's cultural heritage. This book analyzes the environment that foreign products must adapt to and is closely related to the packaging industry, and describes the specific conditions for the modeling, production, and distribution of Chinese packaging products. The secret of Chinaâ€™s economic success is to consider and understand its own cultural and historical characteristics and conditions. Therefore, one of the focuses of this book is to explore the perspective of packaging modeling, provide background information for packaging design, and help designers understand China's product packaging design.
Therefore, this book has a chapter devoted to China's two main commodities: tea and rice. China has very artistic tea packaging, some of which are hand-made, while rice is mainly sold in bags of 10kg, 25kg or 50kg. Due to changes in the Chinese peopleâ€™s consumption habits and living habits, many families live in narrow homes with no extra space to store large amounts of food. The purchasing power of the Chinese is gradually increasing and is being affected by foreign eating habits. Therefore, they are gradually changing their diet plans. As a result, merchants introduced smaller and smaller bags of rice to the market according to the needs of the urban residents.
Commodity packaging is a special industry in China. China's packaging industry is the most important import industry and it is a key industry. The growth rate of China's packaging industry is 18%, which is much higher than the general economic growth. As the living standards of residents have been raised, the basic objective of fully satisfying their supply of goods has retreated to a secondary position. It is particularly important to improve the quality of the products and the diversity of the varieties. Therefore, during the current five-year plan, the government plans to invest more than 4 billion U.S. dollars in the packaging industry.
In addition, there are some contradictions in China's practice in the packaging of goods: On the one hand, there are no shortages of modern, expensive, and exquisitely-packaged goods and packaging of handicrafts whose value far exceeds the goods themselves; on the other hand, there are many manufacturers. Without investing enough funds to research product packaging, the result is that their product packaging is of poor quality and is not commensurate with the product itself, losing its appearance. This extreme unevenness in the entire Chinese packaging industry is seen not only in the provinces but also in various cities. People can often see the packaging of similar products in a world of difference in the quality, production and styling of materials.
There is a chapter in this book that deals with plagiarism and imitating western packaging designs. Since many Chinese people do not understand Latin script, they can only distinguish authenticity from obvious price differences. Therefore, they will open up new avenues for products such as Coca-Cola to transliterate the trademark name into Chinese. This book makes a detailed analysis of the problems with the Chinese trademark name.
Although this book is full of information on Chinese market information for manufacturers of brand-name products, it is by no means a dull work. The contents of the book are ups and downs, illustrated, and even more bilingual in German and English. Therefore, the font is slightly smaller. The binding of the book is exquisite, with calligraphy works and lacquerware motifs, so it looks like a precious picture book. Readers can meet the requirements of the Chinese packaging industry as much as they can.
Source: German Pack Report Monthly
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