The appearance of furniture is frequently weakly copied into the unspoken rules by the "cottage" design.

Located in the Nancheng District of Kunming, the “Eleventh Furniture” is a four-storey shopping mall of 10,000 square meters. The design uses blue and yellow main colors, model rooms, guiding slogans, rocking chair design, etc. These elements are quite similar to the style of IKEA, and the cafe-style restaurant in the mall also has a similar appearance. Let it be called "cottage version IKEA". Shortly after the incident was exposed, the infringement case of Dongguan Mumen brand “Wiley East Willie” and “Dowell East Willie” came out. The latter manufacturer Zhejiang Wuyi Yuheng Door Industry Co., Ltd. lost the case. Repeated furniture "cottage incident", people can not help but doubt, the furniture industry, who is the cottage?

Appearance similar price doubles

Not long ago, the public Ai Qiang in a building material market in the southern suburbs, saw a Swarovski brand of a Z-shaped coffee table, a strong sense of design and novel style, and now in his heart broke out. To his surprise, he saw a nearly identical coffee table in other brand furniture stores, which was almost half the price of Swarovski.

There are countless similar furniture. If you look at it carefully, you will find that "the shape is not like God" is a major feature of cottage furniture. This kind of cottage furniture often only plaits the shape design on the product, but the quality and detail technology of the product is a little biased, and even the environmental protection is not up to standard.

Not only furniture products, the entire home industry is encountering the dilemma of “cottage”. In addition to the product design cottage, the brand name is more and more similar. For example, the "Wrigley International ARRCW" that was exposed before, imitated the "Wrigley Bathroom ARROW".

Original design weak copying into unspoken rules

An industry insider who sells furniture said, “Our products have been imitated. But in the end, the creative idea of ​​furniture design is who copied who, it is unclear. If it is just a similar design, it does not involve the brand. In pursuit of it, it hurts and hurts."

In the face of the insults of cottage furniture, furniture merchants have been ignorant. Generally speaking, such plagiarism is more in line with the business logic of the survival of SMEs. Because the original design is a big financial investment, and the domestic professional furniture designers are very scarce. Basically, only some large companies, such as Meikemeijia, Yitong International Home, and other specialized furniture designers, will regularly update the furniture products.

In recent years, the design of furniture products has gradually become the core of furniture products. So how is the intellectual property rights of furniture regulated? This reporter interviewed Xu Zhen, a lawyer at Dacheng Law Firm. "At present, there are many laws and regulations for the protection of furniture product design in China, mainly including the Patent Law, the Copyright Law and the Trademark Law. Other relevant laws and regulations also include provisions. Among them, the Patent Law. The patent protection of the design or utility model of furniture products; the Copyright Law protects the original design of furniture and the design of furniture products; the Trademark Law protects the trademark rights of furniture products." She introduced it.

Weiquan å°´å°¬ patent application takes time

For the appearance patent, Xu Zhen suggested that the furniture manufacturer can apply for the patent protection of the design of the furniture product after the product design is completed, and take confidential measures on the appearance and design drawings of the product before the product is put on the market, so as to effectively prevent the appearance of the product. The design was counterfeited. If it is found that the design of the product has been counterfeited, the party concerned should promptly report to the intellectual property management department where the infringement occurred, or directly file an infringement lawsuit in the people's court where the infringement occurred or where the infringer is located. In addition, customs protection can also be sought when imported furniture products are suspected of counterfeiting.

It is understood that the acquisition of patent rights generally requires application, review, authorization and other stages. A whole set of procedures went down, basically a year or so, and the frequency of furniture replacement was very fast. As a result, few brands are willing to declare the patent for the appearance, or the furniture has been updated when the patent is applied. The reporter also learned from Dacheng Law Firm that the probability of encountering such case consultation is very low.

Located in the Nancheng District of Kunming, the “Eleventh Furniture” is a four-storey shopping mall of 10,000 square meters. The design uses blue and yellow main colors, model rooms, guiding slogans, rocking chair design, etc. These elements are quite similar to the style of IKEA, and the cafe-style restaurant in the mall also has a similar appearance. Let it be called "cottage version IKEA". Shortly after the incident was exposed, the infringement case of Dongguan Mumen brand “Wiley East Willie” and “Dowell East Willie” came out. The latter manufacturer Zhejiang Wuyi Yuheng Door Industry Co., Ltd. lost the case. Repeated furniture "cottage incident", people can not help but doubt, the furniture industry, who is the cottage?

Appearance similar price doubles

Not long ago, the public Ai Qiang in a building material market in the southern suburbs, saw a Swarovski brand of a Z-shaped coffee table, a strong sense of design and novel style, and now in his heart broke out. To his surprise, he saw a nearly identical coffee table in other brand furniture stores, which was almost half the price of Swarovski.

There are countless similar furniture. If you look at it carefully, you will find that "the shape is not like God" is a major feature of cottage furniture. This kind of cottage furniture often only plaits the shape design on the product, but the quality and detail technology of the product is a little biased, and even the environmental protection is not up to standard.

Not only furniture products, the entire home industry is encountering the dilemma of “cottage”. In addition to the product design cottage, the brand name is more and more similar. For example, the "Wrigley International ARRCW" that was exposed before, imitated the "Wrigley Bathroom ARROW".

Original design weak copying into unspoken rules

An industry insider who sells furniture said, “Our products have been imitated. But in the end, the creative idea of ​​furniture design is who copied who, it is unclear. If it is just a similar design, it does not involve the brand. In pursuit of it, it hurts and hurts."

In the face of the insults of cottage furniture, furniture merchants have been ignorant. Generally speaking, such plagiarism is more in line with the business logic of the survival of SMEs. Because the original design is a big financial investment, and the domestic professional furniture designers are very scarce. Basically, only some large companies, such as Meikemeijia, Yitong International Home, and other specialized furniture designers, will regularly update the furniture products.

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